Monetization Strategy: Learning from your competition

monetization cartoon - police officer accuses a thief that the Bag Of Tricks the thief is holding was stolen from his competitor

It is a tried-and-true method to improve your strategy - watch what your competition is doing.

Blend in the best - or the easiest to adapt - of the monetization tactics your competitors are doing. (read more)

One competitor allows sponsoring of individual pages on a website. Another competitor allows sponsors the opportunity to have product placement in a video. A third competitor promotes using Twitter by writing short updates - called tweets - on the Twitter service to promote products for sale.

Observing these three tactics, you can blend in via allowing sponsorship of one of your web pages or blog posts, combined with placement of the sponsor's product (or service) in a video you are making for that page, along with making a tweet on Twitter to announce the video.